Sports Apps Built for the Moment When Everyone Opens Them at Once
Sports apps have a load profile unlike any other category: minimal traffic for 22 hours, then every user opens simultaneously when the game starts. We build for that moment as the design condition.
The Problem
The reliability problem that only matters when everything is on the line
Sports is the only consumer app category where failure happens in real time in front of the entire user base simultaneously.
Where it breaks down:
- Peak-concurrent architecture: designed for broadcast scale, not average daily traffic
- Real-time inference at scale: ML updates within seconds of game events
- Personalisation at volume: collaborative filtering without latency on the critical real-time path
Relevant Service Tracks
Featured Work
Projects in Sports & Media
NFLLine
Real-time ML inference pipeline, win probability, injury impact, collaborative filtering, broadcast-scale load architecture
Why App Stop
We architect for peak load, not average load
Architect for peak load, not average load
Real-time inference that's actually real-time (seconds, not minutes)
Personalisation that doesn't slow the critical path
Expected
Outcomes
Infrastructure holds during peak broadcast events
ML updates within seconds of triggering game event
Personalised content that improves with engagement
Live Activities and widgets for score updates without app open
Questions
Industry FAQ
How do you handle the traffic spike at game start?
We build horizontally scalable backend architectures using edge caching and distributed databases to absorb simultaneous loads.
Can you integrate live score/stats from data providers?
Yes, we have deep experience integrating low-latency websocket feeds from providers like Sportradar and Opta.
How do you build personalisation without launch data?
We start with cold-start heuristics based on user onboarding choices, then rapidly transition to collaborative filtering models as data accrues.
Second-screen experiences synced to live broadcast?
We use acoustic watermarking or synchronized server time offsets to align app events precisely with what's happening on TV.
Let's build an app
Your Users Will Love
- Expect a response from us within 24 hours
- We're happy to sign an NDA upon request.
- Get access to a team of dedicated product specialists.